Pay Per Click Strategies – Increase Adwords Account Quality Score

Pay per click (PPC) advertising can be one of the best ways to advertise your business on the internet since the traffic you receive is targeted and generally converts very well into sales provided you know what you are doing. Unfortunately most new ppc advertisers lose money for many reasons.

The strategy you use will vary depending on the nature of the product or service you are promoting. If you are promoting expensive products consider offering a free trial or a lower priced similar product and then sell the higher priced one in the back end. The Google adwords program is the biggest and potentially most lucrative source of pay per click advertising.

The adwords program uses something called quality score to rate each and every adwords account. Having a high quality score will result in lower advertising costs which can have a significant impact on your return on investment so it is worth learning how to get a high quality score. While the overall quality score of your account is not revealed to you, it is easy to see if your account is doing well by simply noting how well your ads are performing as far as positioning and costs are concerned.

Perhaps the best way to increase the quality score on your account is to increase the click through rate on your ads. A high click through rate is an indication that you are showing relevant and useful ads which is exactly what Google wants you to show. Create relevant ads by making sure the main keyword is in the title. Keywords get bolded in your ads which makes them stand out more and thus attract more clicks. Make sure the description of your ads are relevant and accurate as well as benefits driven that appeal to the emotions.

Remember that most people buy based on emotion rather than logic. Appeal to emotions like hope, tell people how your product or service will solve their problems in the descriptions section. The quality of your landing pages is important so make sure that they are relevant and keyword rich. Also make sure your landing pages are not just single page sites so if this is the case then visit an article directory and add some related articles to your site to make it more than just one page. Also make sure that your site has an ‘about us’, ‘contact’, ‘privacy’ and ‘sitemap’ pages.

You can view the quality score of your ads by enabling it in the dropdown menu from the keywords section of your account. Also make sure you are checking your ads frequently for any inactive ads and take the necessary action such as deleting inactive keywords or creating other ad groups that are more tightly focused on these inactive keywords. Create smaller ad groups that are more closely matched to your keywords as this will help to increase ad relevancy.

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