Using pay per click services like google adwords and such can be profitable but it can also be very expensive is you are not careful. In ppc affiliate marketing you need to make sure that you are constantly tracking your return on investment and making sure that you are profitable.

In google adwords there is a conversion tracking feature that allows you to track the effectiveness of each keyword. The keywords you are bidding on are also very important. The shorter keywords tend to be more general and thus will not convert as well than longer keywords. The ideal is to target buyers rather than searchers. For instance, targeted keywords that have the term ‘buy’ or ‘purchase’ can be very profitable.

These ready to buy keywords have fewer searches but if you have many of them they add up, not to mention that these kinds of keywords convert far better into sales. The more general keywords may be ideal for lead generation. So with the more general keywords you may want to focus on building a mailing list for a newsletter for instance, give them something for free, as they are seeking information and are quite not ready to buy yet, a free catalogue in exchange for their e-mail address is another example.

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